Company: GreenShag
GreenShag is a funky Queen Street boutique inspired by classic vintage finds and fine British tailoring. Specializing in Bespoke men’s clothing, it’s the place for discerning urban men to find fabulously tailored shirts, cufflinks, suits and must-have accessories.
A Collaborative Creative Effort
In 2008, when GreenShag moved to its current location, they needed a creative partner to work with their owners to mark their arrival and to make their design vision a reality.
With the overall creative direction from the client, Option B Creative provided support through all elements of the creative process including brainstorming, research and illustration, as well as production and sourcing for marketing materials.
Through this successful collaborative partnership, we expanded the product line and developed a consistent look and feel across all customer touch points.
The Results
Taking the corporate identity, Option B Creative created a dynamic and appealing overall look and feel, as well as all of the in-store materials including hang tags, pant tags, packaging, gift certificates and business cards. We also developed appealing collateral including line sheets and mini displays to appeal to wholesale opportunities and expanded reach. Finally, we worked with the owners on a product expansion to develop custom enamel cufflinks with unique illustrations.
- Product design/illustration and technical drawings
- Corporate identity and design
- Exhibit design, printed collateral and promotional materials
- Brand ambassador
What the client said:
Joselynn has a unique ability to understand what we are trying to accomplish and run with it. She takes my scribbles and through some sort of magic produces solid, memorable visuals. She is an important part of our team.
Victoria McPherdran
Proprietor, GreenShag
